Screaming 1yr old help!!!!?

My daughter will be 1yr old on Thursday and in the last 2 or so weeks she screams constantly, I presume its because she enjoys to hear the sound of her voice echo and what not. How can I reinforce that screaming is not an acceptable form of communication to a 1yr old? Is it just a phase? If so when will it go away, i live in an apartment and am afraid my neighbors will complain.